About
Full-stack AI Product Engineer, based in Jerusalem, working across the French, Israeli and English-speaking markets. I build sovereign AI systems — with the rare dual expertise of AI engineering and acquisition.
My path isn't linear, and that's a strength. I started in marketing, then Google Ads, then no-code and low-code, before moving into full-stack product engineering. The result: I speak the language of business as fluently as the language of code.
That dual background changes everything. I don't build tech for tech's sake: I start from the job to be done, the cost per lead, the margin — then I bring AI engineering where others stop at marketing or classic web.
At a glance
- Co-founder & CTO of Cardynal
- ~10 years of independent consulting
- 100+ companies helped
- Active Google Partner
What I believe
Own the spine, rent the engine. The critical logic stays deterministic, tested and under your control; the language model is only called at fuzzy decision points, and its output is verified before it acts. That's what separates a demo from a system that holds up in production.
